A Clearer Path to Customs Clearance
Independent Customs Services
Client: Independent Customs Services
Solutions: Branding • Digital Marketing • Social Media • UX/UI Design
Independent Customs Solutions (ICS) started with a simple, one-page website—a budget-friendly template that failed to reflect their expertise or connect with their niche audience. Despite working exclusively with freight forwarders, their website lacked clarity on their services, leaving potential clients unsure of how ICS could support them.
Our goal? To transform ICS’s digital presence into a high-converting, strategically structured website that speaks directly to its audience and positions it as an industry leader.
Our goal? To transform ICS’s digital presence into a high-converting, strategically structured website that speaks directly to its audience and positions it as an industry leader.
Cracking the Code on Customer Needs
Unpacking the Audience: Two Key Customer Segments
Our first step was to gain clarity on ICS’s customer base. Through research and discussions, we discovered that their audience could be grouped into two distinct segments:
– Freight Forwarders with Internal Brokers → They needed backup broker support to handle overflow work or cover staff leave.
– Freight Forwarders Without Internal Brokers → They needed an integrated customs clearance service where ICS functions as an extension of their team.
Once we defined these segments, we structured the website’s messaging around these two core services—ensuring that every visitor could immediately understand how ICS could support their business.
– Freight Forwarders with Internal Brokers → They needed backup broker support to handle overflow work or cover staff leave.
– Freight Forwarders Without Internal Brokers → They needed an integrated customs clearance service where ICS functions as an extension of their team.
Once we defined these segments, we structured the website’s messaging around these two core services—ensuring that every visitor could immediately understand how ICS could support their business.
How We Designed It
Simplicity & Clarity for Maximum Impact
With a highly specialised audience, we knew the design had to be clean, intuitive, and straight to the point. Our approach focused on:
Designed for Legibility – A clear, easy-to-read layout tailored for decision-makers in an industry where simplicity is key.
Minimalist, Purpose-Driven Navigation – We stripped away unnecessary menu items, leaving only two core services, a contact button, and a customs clearance page.
A Bold, Modern Brand Identity – We didn’t just revamp the website—we gave ICS a striking new logo that’s modern, memorable, and a true standout in their industry.
Designed for Legibility – A clear, easy-to-read layout tailored for decision-makers in an industry where simplicity is key.
Minimalist, Purpose-Driven Navigation – We stripped away unnecessary menu items, leaving only two core services, a contact button, and a customs clearance page.
A Bold, Modern Brand Identity – We didn’t just revamp the website—we gave ICS a striking new logo that’s modern, memorable, and a true standout in their industry.
A Game-Changer for Engagement & Conversions
More Visibility, More Engagement, More Business
The impact of the new website was immediate:
Conversions skyrocketed – Freight forwarders now instantly understand ICS’s value, leading to more inquiries.
Increased industry attention – The clearer messaging positioned ICS as a go-to solution for freight forwarders.
A frictionless customer journey – Potential clients now find exactly what they need—fast, easy, and without confusion.
By transforming a generic one-pager into a tailored, high-converting website, ICS now stands out as a leader in their niche—demonstrating expertise, clarity, and trust in every interaction.
Conversions skyrocketed – Freight forwarders now instantly understand ICS’s value, leading to more inquiries.
Increased industry attention – The clearer messaging positioned ICS as a go-to solution for freight forwarders.
A frictionless customer journey – Potential clients now find exactly what they need—fast, easy, and without confusion.
By transforming a generic one-pager into a tailored, high-converting website, ICS now stands out as a leader in their niche—demonstrating expertise, clarity, and trust in every interaction.