What does “Custom made website” mean?

We’ve found that for most agencies, the phrase “Custom-made website” means they take a templated website they may have purchased through a third-party vendor and customise it with your content. Completely disregarding the requirement for your user’s path to purchase and requirements, but turning their focus on seeing their profits soar by constructing websites in 1/8th of the time they bill their clients.

Custom-made for us means that our pen-to-paper wireframes are entirely based on the research of your user’s path to purchase, completely customising the journey for your users explicitly tailored to them. Then we bring our wireframes to life by designing and prototyping our designs to conduct user testing to qualify the journey. This gives no option for the developers but to build the website entirely from scratch, with the code being written completely for the intended design, function and purpose it was designed for.

This also means you get a lightning-fast, SEO-ready website from the get-go. Our builds guarantee a score of over 95% on Google Light Speed tests which is what SEO is based on today.